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Press Conference

MAYA Music Festival

15th November 2017
Golden Spring Hall At Doubletree By Hilton Shanghai – Pudong






Q: What is EDM?

A: It is Electronic Dance Music. Compared to other genres of music, less lyrics contained and less cultural differences help it spreads out fast and easy to be adapted by audiences.

Q:Why should we do EDM?

A: EDM Festival is the abbreviation of Electronic Dance Music Festival. Nowadays, it has been already very mature in Western countries and grows fast in Asian countries as well. Due to the huge population and well-developed economics of China, EDM is the NEW trend with the highest potentials and market values. Interestingly, 70s generation listen to Rock’n‘Roll; 80s generation have favor for Hip Pop, 90s and 00s, they love EDM! Today, the influential musicians and DJs are equally and internationally match the most popular pop stars. HARDWELL, TIËSTO, CALVIN HARRIS, MARSHMELLO, ZEDD, MARTIN GARRIX, SKRILLEX, KSHMR, THE CHAINSMOKERS, DON DIABLO …… Any name from the mentioned list could drive the young generations crazy!

Q: What is the specialty of EDM?

A: Different from the traditional concerts which simply and directly convey the songs, EDM more focuses on the experience of audiences, the artists bring their ideas and inspirations into the live music, using a more diversified way to deliver the music, therefore, you will se the interactions between artists and audiences are intense and strong, the atmosphere is massive, that is the reason why you will see thousands of people dance together at the EDM Festivals.

Q: What is the Chinesee market of EDM?

A: According to the research, number of 18 – 30 years old people in China is more than 3 hundred million, that is why we say the potential market in China is huge. Meanwhile, EDM culture grows stably in China, due to the cooperation between the Chinese pop stars and the Top DJs worldwide, EDM music has been brought to Chinese audiences closely, EDM is gaining high acceptance among the people. Moreover, the increasing number of social animals and clubbing lovers also bring us a fact, EDM has already led the trend!

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The Nok Way no. 11/08761

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